Greenwashing on European's Parliament's Agenda

The EU is tackling greenwashing and boosting product durability info. These actions support a circular economy. They also aim to lessen products’ environmental lifecycles.

Cracking Down on Greenwashing

Greenwashing refers to deceptive marketing practices where a company exaggerates or misrepresents the environmental benefits of its products or services. This misleading information can misguide consumers who are trying to make more sustainable choices. Recognizing the urgency of the issue, the EU has decided to tackle greenwashing head-on.

Transparency and Accountability

One of the core aspects of the EU’s strategy is to establish clear and comprehensive rules that require companies to provide accurate information about the environmental performance of their products. This move aims to enhance transparency and accountability in the market.

Product Durability

In addition to addressing greenwashing, the EU is also focusing on improving consumer information related to product durability. By providing consumers with data on the expected lifespan and repairability of products, the EU intends to empower individuals to make informed choices that align with their sustainability values.

Recyclium’s Commitment

At Recyclium, we applaud the EU’s efforts to combat greenwashing and promote product durability. These initiatives are closely aligned with our mission to transform the recycling industry and promote circular economy. Our platform connects recyclers, producers, and consumers, facilitating transparent and rewarding recycling practices.

We believe that by enhancing transparency and holding companies accountable for their environmental claims, we can create a more sustainable future. Our technology-driven approach empowers individuals and organizations to make eco-conscious choices, contributing to a circular economy where resources are used efficiently, waste is minimized, and environmental impact is reduced.


The EU’s decision to ban greenwashing and improve consumer information on product durability is a significant step toward a more sustainable future. It reflects a growing awareness of the importance of transparency and accountability in fostering a circular economy.

Recyclium stands alongside the EU in its commitment to sustainability. Together, we can create a world where environmental responsibility is not just a buzzword but a fundamental principle guiding our actions.

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